Publish web content people can find and cite
Make the answer, author, evidence and date clear in a usable page with stable links.
Follow the method ↓
The answer in 30 seconds
A useful page should answer a real question when opened, not merely promise an answer in a search snippet. Search and AI surfaces can point to clear public pages, but appearance is never guaranteed.
Give the page a precise title and opening answer, add original explanation and evidence, identify the author and meaningful update date, describe informative images, and link it from relevant pages on the site.
Examples to adapt
Show prerequisites, steps, a check of the result and limitations.
State criteria, dates and evidence for each item instead of declaring a universal winner.
Link the primary source and distinguish observation from inference.
Follow the method
- 1Identify the question
Write the reader's task and the answer the page must actually provide.
- 2Build the evidence
Use identifiable sources, dates, definitions and concrete examples where useful.
- 3Make it usable
Structure headings, links, descriptive image text and a readable mobile layout.
- 4Connect and maintain
Add relevant internal links, check indexability and revise claims when evidence changes.
A checklist to keep
Use these checks to record what you found. The grid supports a decision; it does not make one for you.
| Check | What to examine | Action |
|---|---|---|
| Question | Does the page answer a real need? | Define |
| Evidence | Can claims be checked at the source? | Link |
| Identity | Who produced and reviewed the content? | State |
| Access | Can readers and crawlers reach useful text? | Test |
| Maintenance | Which facts need periodic review? | Plan |
Free, no sign-up. UTF-8 text with semicolon-separated columns.
What to check
No special AI markup or text file is required for Google's AI features.
Structured data should match visible page content.
A recent date should reflect a real review or change, not a cosmetic refresh.
Common questions
Does an AI-specific schema guarantee inclusion?
No. Google describes ordinary Search eligibility and helpful content as the basis, with no special AI schema requirement.
Should I create many near-identical pages?
No. Give each page a distinct reader need and substantial useful content.
Sources and documentation
- Google Search Central — AI features and your website ↗
- Google Search Central — Creating helpful, reliable content ↗
- W3C WAI — Images tutorial ↗
Documentation consulted on . Examples are illustrative; interfaces and results may change.